9/3/13, "Baltimore Ravens to aid Obamacare enrollment effort in Maryland," Politico, Kyle Cheney
"The NFL may have spiked the White House’s request for Obamacare PR help — but the Super Bowl champion Baltimore Ravens just called an audible.
The team has signed onto efforts to market the health law to Marylanders, according to an announcement from Lt. Gov. Anthony Brown and officials running the state’s Obamacare insurance exchange, known as Maryland Health Connection.
“Research shows that 71 percent of the uninsured
population in Maryland have watched, attended or listened to a Ravens
game in the past 12 months,” the announcement said. “The partnership
will provide Maryland Health Connection with the opportunity to reach
and engage fans while making them aware of the new opportunity they have
for health coverage beginning this fall through the health insurance
marketplace.”
In Maryland, the partnership with the Ravens is one facet of a broader enrollment effort, which also includes a social media campaign and partnerships with CVS and Giant Food. The stores will provide shoppers with information about coverage....
Efforts to solicit help from sports are modeled on a partnership that Massachusetts formed with the Red Sox in 2007, when the state conducted outreach in support of its own health reform law, a precursor to Obamacare. Supporters of such partnerships say teams are often viewed with nonpartisan reverence and particularly connect with the young, healthy people that the White House is hoping will sign up for coverage." via Free Republic
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