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11/10/14, "How Dems' plans to play Hispanic card crashed and burned in New Mexico," American Thinker, Thomas Lifson
"A devastating blow has been dealt to Democrats’ plans to capitalize on
the growing Hispanic population of the United States, playing on
immigration concerns to create a solid voting bloc even larger than that
of African-Americans. From an altitude of 30,000 feet, ethnic politics
seem so simple and basic, but on the ground, in places like New
Mexico’s Second Congressional District along the southern border, things
get a bit more complicated.
When
national Democrats surveyed the country for vulnerable GOP House seats
to pour money into to pick up, incumbent Steve Pearce’s seat in the Second District,
with a majority of registered Democrats and a large and growing
Hispanic population, seemed an obvious choice. An attractive, female,
Hispanic candidate, Roxanne (“Rocky”) Lara, a lawyer and the first
Hispanic president of the Carlsbad Chamber of Commerce, seemed ideal.
Michael Coleman of the Albuquerque Journal (hat tip: Instapundit)
writes an excellent analysis of how
those plans crashed and burned,
yielding a
stunning 30-point margin of victory for the white guy, 65% to
35%.
"The
conservative Hobbs Republican not only defeated Lara, a Carlsbad lawyer
and former Eddy County commissioner, but he, percentage-wise, racked up
the most commanding election victory in the state – and of his
congressional career. Pearce won every county in the 2nd Congressional
District, even outpacing Lara in heavily Democratic Doña Ana County.
(snip)
As
far as the Democratic Congressional Campaign Committee was concerned,
the general election in New Mexico’s 2nd District wasn’t supposed to
turn out this way.
The
House Democrats’ Washington-based political arm viewed Pearce as
vulnerable in a district with a large Hispanic population where
Democrats outnumber Republicans.
Excited
to have a politically moderate Hispanic woman from conservative eastern
New Mexico on the ballot, the DCCC got active early in the 2nd District
general election campaign. It assigned staffers in Washington to help
Lara craft her message and communicate with the media.
Perhaps
more importantly, the DCCC helped Lara raise hundreds of thousands of
dollars from donors across the nation. In the end, none of it worked."
The national Democrats turn out to be a drag, even on moderate Democrats:
"Popular
Las Cruces Mayor Ken Miyagishima, a self-described conservative
Democrat, said national messaging strategies adopted by the DCCC that
have included environmental and socially liberal voter appeals don’t
play well in much of southern New Mexico. But,
to be clear, Lara largely steered clear of those issues, focusing on
job growth, immigration reform, education and other middle-of-the-road
subjects.
Miyagishima,
who is of half Japanese and half Mexican descent, said the Democrats’
national environmental appeals tend to backfire in a district in which
many depend on oil and gas to put food on the table. Socially liberal
appeals – vocal support for gay marriage, for example – don’t play well
among conservative Hispanics, he said. The mayor also said he has
considered a run for the 2nd Congressional District seat himself and
wouldn’t rule out a run in the future. “They
(the DCCC) have their own ways of doing things and they think they know
how to run campaigns,” Miyagishima said. “The DCCC doesn’t know how to
run campaigns here. They think what works in Oregon or somewhere else is
going to work in New Mexico, and it’s not.”"
For more than a decade, since the publication of John Judis's and Ruy Teixira’s book The Emerging Democratic Majority,
the lazy assumption of the Democrats has been that the influx of
Hispanics would lead to an automatic victory for them. But on the
ground, Hispanics turn out to be complex people, with the same concerns
and interests of other Americans. It is obvious to me that many
Hispanics do not respond well to the idea of amnesty or open borders for
the same reason as other Americans. The Democrats' ideology of
racialized politics blinds them to this reality."
.
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