5/7/12, "Liberals Steer Outside Money to Grass-Roots Organizing," NY Times, Nicholas Confessore
"After months on the sidelines, major liberal donors including the financier George Soros are preparing to inject up to $100 million into independent groups to aid Democrats’ chances this fall. But instead of going head to head with the conservative “super PACs” and outside groups that have flooded the presidential and Congressional campaigns with negative advertising, the donors are focusing on grass-roots organizing, voter registration and Democratic turnout....
Organizations likely to be a part of the effort include Catalist, which creates voter lists for allied liberal groups; ProgressNow, a network of state-based Web sites for liberal opinion and activism; and the Latino Engagement Fund, a new group that works to register and turn out Latino voters for Democrats. Conservative independent groups are financing similar outreach to Latino voters: the American Action Network, which spent $26 million against Democratic candidates in 2010, last year unveiled the Hispanic Leadership Network, which will seek to mobilize center-right Latino voters.
Liberals outside the Democracy Alliance are also likely to make significant contributions, as are labor unions, which plan to spend up to $400 million on state, local and federal races, and advocacy groups like the Sierra Club.
Some groups will pay for both advertising and organizing. PAC+, a super PAC founded by the San Francisco philanthropist Steve Phillips, a member of the Democracy Alliance, expects to spend about $10 million on Latino voters in six states, with a heavy emphasis on Arizona, which the Obama campaign is seeking to turn into a battleground. Half of PAC+ spending will go to enrollment and half to advertising.
“You can dump 10 or 20 million in TV ads in Ohio and try to reach the persuadable swing voters there, or you can up voter turnout among Latinos in Colorado and Arizona and win that way,” Mr. Phillips said. “It’s much cheaper.”" via Drudge