4/12/14, "Google, once disdainful of lobbying, now a master of Washington influence," Washington Post, Tom Hamburger, Matea Gold
Marco Rubio at Google HQ, 3/14 |
That system includes financing sympathetic research at
universities and think tanks, investing in nonprofit advocacy groups
across the political spectrum and funding pro-business coalitions cast
as public-interest projects.
The rise of Google as a top-tier Washington player fully captures the arc of change in the influence business. Nine years ago, the company opened a one-man lobbying shop, disdainful of the capital’s pay-to-play culture.
Since then, Google has soared to near the top of the city’s lobbying ranks, placing second only to General Electric in corporate lobbying expenditures in 2012 and fifth place in 2013.
The company gives money to nearly 140 business trade groups,
advocacy organizations and think tanks, according to a Post analysis of
voluntary disclosures
by the company, which, like many corporations, does not reveal the size
of its donations. That’s double the number of groups Google funded four
years ago.
This summer, Google will move to a new Capitol Hill office,
doubling its Washington space to 55,000 square feet — roughly the size
of the White House.
Google’s increasingly muscular Washington presence matches its
expanded needs and ambitions as it has fended off a series of executive-
and legislative-branch threats to regulate its activities and
well-funded challenges by its corporate rivals.
Today, Google is working to preserve its rights to collect
consumer data — and shield it from the government — amid a backlash over
revelations that the National Security Agency tapped Internet companies
as part of its surveillance programs. And it markets cloud storage and
other services to federal departments, including intelligence agencies
and the Pentagon.
“Technology issues are a big — and growing — part of policy
debates in Washington, and it is important for us to be part of that
discussion,” said Susan Molinari, a Republican former congresswoman from
New York who works as Google’s top lobbyist. “We aim to help
policymakers understand Google’s business and the work we do to keep the
Internet open and spur economic opportunity.”
Molinari added, “We support associations and third parties across
the political spectrum who help us get the word out — even if we don’t
agree with them on 100 percent of issues.”
As Google’s lobbying efforts have matured, the company has worked
to broaden its appeal on both sides of the aisle. Executive Chairman
Eric Schmidt is a well-known backer of President Obama and advises the
White House. Google’s lobbying corps — now numbering more than 100 — is
split equally, like its campaign donations, among Democrats and
Republicans.
Google executives have fostered a new dialogue between
Republicans and Silicon Valley, giving money to conservative groups such
as Heritage Action for America and the Federalist Society. While also
supporting groups on the left, Google has flown conservative activists
to California for visits to its Mountain View campus and a stay at the
Four Seasons Hotel.
The company has also pioneered new and unexpected ways to
influence decision-makers, harnessing its vast reach. It has befriended
key lawmakers in both parties by offering free training sessions to
Capitol Hill staffers and campaign operatives on how to use Google
products that can help target voters.
Through a program for charities, Google donates
in-kind advertising, customized YouTube channels and Web site analytics
to think tanks that are allied with the company’s policy goals.
Google “fellows” — young lawyers, writers and thinkers paid by
the company — populate elite think tanks such as the Cato Institute, the
Competitive Enterprise Institute and the New America Foundation.
To critics, Google’s investments have effectively shifted the
national discussion away from Internet policy questions that could
affect the company’s business practices. Groups that might ordinarily
challenge the policies and practices of a major corporation are holding
their fire, those critics say.
“Google’s influence in Washington has chilled a necessary and
overdue policy discussion about the impact of the Internet’s largest
firm on the future of the Internet,” said Marc Rotenberg, a Georgetown
University law professor who runs the Electronic Privacy Information
Center, a watchdog and research organization.
Some with deep ties to the company say that Google’s embrace of
aggressive lobbying was a necessary concession to the realities of
Washington....
An early sign of Google’s new Washington attitude came in
September 2011, when executives paid a visit to the Heritage Foundation,
the stalwart conservative think tank that has long served as an
intellectual hub on the right, to attend a weekly lunch for conservative bloggers.
The session took place at a critical juncture for the company.
Days earlier, Schmidt had endured a rare and unnerving appearance
on Capitol Hill, where he was lectured by a Republican senator who
accused the company of skewing search results to benefit its own
products and hurt competitors. The FTC antitrust inquiry was underway.
And, in what Google saw as a direct threat to the open Internet, major
lobbies such as the U.S. Chamber of Commerce and the Motion Picture
Association of America were mounting a legislative campaign to place
restrictions on the sale of pirated music and movies. The effort was
getting bipartisan traction in the House and the Senate.
Inside Google’s Washington headquarters, a handful of lobbyists
were crafting what they called the “Republican strategy” to defeat the
legislation. Their approach: build conservative opposition based on the
right’s distaste for regulation. They also seized on an obscure
provision that they told Republicans would be a boon for trial lawyers, a
Democratic constituency.
As the campaign took shape, there was a building sense within the
company that it needed to beef up its firepower on the Hill. That fall,
Google’s first Washington lobbyist, a computer scientist and lawyer
named Alan Davidson, a Democrat, would announce his resignation,
replaced a few months later by the former GOP lawmaker, Molinari.
In their visit to Heritage that day, Google officials were eager
to make new friends. Their challenge was instantly clear.
“In 2008, your CEO campaigned for Barack Obama,” said Mike
Gonzalez, Heritage’s vice president for communications, according to a
video of the event. “. . . As a company, you’re really
identified with this administration from the beginning. And you come
here and you’re like a mix of Milton Friedman and Friedrich Hayek.”
Adam Kovacevich, then a member of Google’s policy team, responded
by stressing the company’s interest in building new alliances. “One of the things we’ve recognized is that no company can get
anything done in Washington without partnerships on both sides of the
aisle,” he said.
He noted the recent hiring of Lee Carosi Dunn, one of several
former top aides to Sen. John McCain (R-Ariz.) brought on by the
company.
Dunn, addressing the audience, promised “a lot of reach-out to Republicans.”...
The Google-Heritage relationship soon blossomed — with benefits for both.
A few weeks after the blogger session, Heritage researcher James L. Gattuso penned a critique of the antitrust investigation into Google, praising the company as “an American success story.”
That winter, Heritage joined the chorus of groups weighing in
against the anti-piracy legislation. As the bill, the Stop Online Piracy
Act, appeared to gain steam in the GOP-led House, Gattuso wrote a piece
warning of “unintended negative consequences for the operation of the
Internet and free speech.” The legislation, he said, could disrupt the
growth of technology. Gattuso said he came to his position independently
and was not lobbied by Google.
After Gattuso’s piece went live, Heritage Action, the think
tank’s sister advocacy organization, quickly turned the argument into a
political rallying cry. In terms aimed at tea party conservatives, the
group cast the bill as “another government power grab.”
In mid-January 2012, Heritage Action designated the legislation a
“key vote” it would factor into its congressional race endorsement
decisions — heightening the pressure on Republicans....
As congressional offices were flooded with phone calls and e-mail
protests, support for the legislation crumbled. Within days, both the
House and Senate versions of the bill were shelved and Hill veterans
were left marveling at the ability of Google and its allies to muster
such a massive retail response.
For Google and Heritage, the legislative victory was the
beginning of a close relationship. A few months later, Google Ideas and
the Heritage Foundation co-hosted an event focused on the role the
Internet could play in modernizing Cuba, featuring Sen. Marco Rubio
(R-Fla.) and Google Ideas director Jared Cohen.
The following year, a new name popped up on Google’s list of groups it supports financially: Heritage Action."...
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