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3/5/12, "The New Networked Feminism: Limbaugh's Spectacular Social Media Defeat," Forbes, Tom Watson
"At latest count, nine advertisers have pulled the plug on Limbaugh. [Update: 12 advertisers and two radio stations.] Each was effectively targeted on Facebook and Twitter by an angry and vocal storm of thousands of people calling for direct action. The campaign was almost instantaneous, coordinated by no individual or organization, and entirely free of cost. Prominent feminist organizers told Forbes that it was social media’s terrible swift sword, led once again by Twitter and Facebook-savvy women, that dealt Limbaugh the worst humiliation of his controversial career, and in many ways, revealed the most potent “non-organized” organization to take the field on the social commons in the age of Occupy Wall Street and Anonymous."...
via commenter at RedState
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