Talk radio memo says Rush isn't the only one some national advertisers seek to avoid, Radio-Info

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3/9/12, "When it comes to advertisers avoiding controversial shows, it's not just Rush," Radio-Info

"From today’s TRI Newsletter: Premiere Networks is circulating a list of 98 advertisers who want to avoid “environments likely to stir negative sentiments.” The list includes carmakers (Ford, GM, Toyota), insurance companies (Allstate, Geico, Prudential, State Farm) and restaurants (McDonald’s, Subway). As you’ll see in the note below, those “environments” go beyond the Rush Limbaugh show –

“To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory. More than 350 different advertisers sponsor the programs and services provided to your station on a barter basis. Like advertisers that purchase commercials on your radio station from your sales staff, our sponsors communicate specific rotations, daypart preferences and advertising environments they prefer… They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public.”" via NY Radio Message Board

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Ed. note: I sold radio time for 20 years and these bans are not new for large national advertisers. In the 80's and 90's it was customary for the following instructions to appear on radio buy requests: "NO RUSH, NO HOWARD (STERN), NO BOB GRANT." It didn't matter that these three could sell your product better than the rest. The left has been at this a very long time. These same advertisers will still run ads on controversial tv programs, proving it was never about controversy but about talk radio.

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