1/22/12, "Gingrich Won on Electability: Exit Polls," Wall St. Journal, Andrew Grossman
"Indeed, South Carolinians placed an even higher priority on beating President Obama than did their counterparts in Iowa and New Hampshire. About one-third of voters in each of the other two early states told pollsters that the ability to defeat Mr. Obama was the most important candidate quality. In South Carolina, 45% said that was their highest priority, according to exit poll data released by CNN. Half of them voted for Mr. Gingrich, while fewer than four in 10 voted for Mr. Romney.
Similarly, a far larger proportion of South Carolina voters said the economy was the most important issue than did their counterparts in Iowa and New Hampshire. If South Carolinians had followed the pattern of voters in previous states on which candidate they favored on the economy, that would have meant a big win for Mr. Romney. But they didn't. Four in 10 of those voters backed Mr. Gingrich Saturday, while one-third backed Mr. Romney."